- knocking copy
- /'nɒkɪŋ ˌkɒpi/ nounadvertising material which criticises competing products
Marketing dictionary in english. 2015.
knocking copy
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knocking copy — ➔ copy1 * * * knocking copy UK US noun [U] UK INFORMAL MARKETING ► MARKETING advertising that criticizes another company or its products or services … Financial and business terms
knocking copy — noun Advertising material that denigrates competing products • • • Main Entry: ↑knock * * * ˈknocking copy 7 [knocking copy] noun uncountable ( … Useful english dictionary
knocking copy — Advertising copy that attacks a rival product … Big dictionary of business and management
copy — ▪ I. copy cop‧y 1 [ˈkɒpi ǁ ˈkɑːpi] noun copies PLURALFORM 1. [countable] one of many documents, books, magazines, computer software packages etc that are all exactly the same: • We are offering a free copy of Windows98 with all new PCs. • The… … Financial and business terms
copy — {{Roman}}I.{{/Roman}} noun 1 document/work of art ADJECTIVE ▪ accurate, faithful, good ▪ cheap, crude, poor ▪ It was not the original painting, but a crude copy … Collocations dictionary
disparaging copy — /dɪsˌpærədʒɪŋ kɒpi/, knocking copy / nɒkɪŋ ˌkɒpi/ noun advertising copy which is critical of another company’s products ● Their disparaging copy has given them a bad name in the industry … Marketing dictionary in english
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
СНОГСШИБАТЕЛЬНАЯ КОПИЯ — (knocking copy) Экземпляр рекламы, направленный против конкурирующей продукции. Бизнес. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Грэхэм Бетс, Барри Брайндли, С. Уильямс и др. Общая редакция: д.э.н. Осадчая И.М.. 1998 … Словарь бизнес-терминов
comparison advertising — Advertising that compares one brand, either directly or indirectly, with other brands. This is quite often used in car advertising, by comparing the availability of a range of features on competitors models in the same price bracket. See also… … Big dictionary of business and management
knock — 1. n. Innings. 2. v. Surprise, shock, overwhelm. 3. take a knock Suffer a loss (usu. financial). 4 Criticise adversely. Hence knocking copy Advertisement which criticises a rival product; newspaper article of outspoken criticism … A concise dictionary of English slang
